Marketing with a Mission.

At Jib, we see marketing as a force for change. Mass timber and offsite construction are reshaping our built environment, and we’re proud to play a role in that transformation.

With over 20 years of experience in AEC (architectural, engineering, and construction) marketing, we’ve partnered with manufacturers, associations, and innovators to help move the industry forward. This isn’t just a market for us. It’s a mission.

Why Mass Timber Brands with Jib.

We’re more than a marketing agency—we’re an embedded creative partner that understands the full ecosystem: engineered wood, fasteners, prefabrication systems, modular builders, mass timber suppliers, design-build firms, developers, project managers, sustainability consultants, construction tech providers, structural engineers, code specialists, installers, architects, and the associations advancing the industry. We also speak the language of DfMA, biophilic design, embodied carbon, circularity, LCA, and carbon accounting. Because communicating the future of building means understanding what’s shaping it.

West Fraser Logo
Forest Economic Advisors (FEA) Logo
01

Branding & Strategy

  • Brand identity, naming, and messaging
  • Competitive analysis & positioning
  • Product launches for new markets
02

Digital & Web

  • Custom website design & development
  • SEO, SEM & multilingual optimization
  • Conversion-focused UX design
03

Content & Campaigns

  • Creative advertising & integrated campaigns
  • Social media strategy & management
  • Video production, podcasts, webinars
04

Visibility & Influence

  • Trade show booth design & activations
  • Strategic consulting & futureproofing
  • Brand stunts & event marketing
Digital and traditional advertising campaigns, including media planning and execution.
Advertising
Custom booth designs and activations for in-person trade shows and presentations.
Display
Digital & Web
Custom illustration, animation.
Animation & 3D

We live in
your world.

We’ve spent years immersed in the timber, forestry, and sustainability sectors. Our team of designers, strategists, developers, and writers brings a sharp mix of industry knowledge and creative drive, supported by our headquarters in Toronto and Vancouver. Additional portfolio can be viewed here.

Carbon down. Story up. That’s Jib.

Identity design, digital marketing, photography
Brand Identity & Design

Mass Timber+
Conference

  • Over 5 million campaign impressions
  • More than 3.5 million video views
  • Featured in Forbes, AdAge, and the New York Times
  • Award-winning campaign recognized across Canada and the U.S.
  • Supported launch of HBI’s new Framing program in 40+ locations
Concept development, script, and full production of social campaigns.
Social Campaigns

Thank-a-Framer
Campaign

  • Over 5 million campaign impressions
  • More than 3.5 million video views
  • Featured in Forbes, AdAge, and the New York Times
  • Award-winning campaign recognized across Canada and the U.S.
  • Supported launch of HBI’s new Framing program in 40+ locations
HR recruiting video, art direction and full production.
Video Production

Norbord
HR Video

  • Humanized the brand through authentic employee storytelling
  • Created a high-impact recruiting tool that builds emotional connection with prospective talent
  • Captured large-scale operations with cinematic quality using drone and on-site footage

Jib helped us transform how we present our data, our brand, and our value. They didn’t just give us a new look—they gave us clarity. From our website to our conference materials, everything now feels aligned and professional. Our clients are noticing the difference—and so are we.

Partner & Founder, Forest Economic Advisors (client since 2017)

We’ve always had great products. What we needed was a way to cut through the noise and get builders to pay attention. Jib delivered exactly that.

VP Marketing, West Fraser (client since 2006)

With 45% of mass timber projects in design now on the East Coast—more than double the West—we knew it was time for a national event in the eastern U.S. We chose Jib because they understood the data, the audience, and how to build a movement.

Partner, Mass Timber Plus

Mass Timber is just getting started
– and the future is building fast.

Mass timber currently accounts for just 1% of construction, but experts project growth to 20% in the coming years. Getting there requires education, storytelling, and marketing that shifts mindsets across policymakers, developers, builders, architects, and consumers.

We help you lead that conversation.

Ready to take your mass timber
brand further?  

If you’re looking to strengthen your brand, your strategy, and your market reach—let’s connect.

🗓 Schedule a 30-minute discovery call with Managing Director David Shephard.  

🔎 Ask about a complimentary brand audit.  

📨 or send us an email.